How Acentecom Turns Abandoned Carts Into $70K in Monthly Revenue

TL;DR

• The Challenge: Shoppers abandoning checkout over payment and subscription friction, plus missed opportunities to sell relevant products after the first purchase.
• The Solution: Deployed Outcraft AI's voice agent, Bridget, alongside automated SMS and email to recover abandoned checkouts and drive post-purchase sales.
• The Scale: Automated outreach across calls, SMS, and email engaging shoppers at two key moments: checkout abandonment and post-purchase.
• The Conversion: A 34% AI call pickup rate and a reported 12% conversion rate for recovery activity.
• The Results: Approximately $70,000 in monthly attributed campaign revenue at a 9.9x revenue-to-subscription-cost multiple, with roughly $129,900 in attributed sales recorded from July 10 to October 15.

The Challenge: Revenue Opportunities Were Being Lost Before and After Checkout

An abandoned cart doesn't always mean the customer no longer wants the product. For Acentecom, shoppers encountered practical problems that prevented them from finishing their orders: a payment method that wouldn't go through, a declined card or gift card that didn't cover the total, or hesitation over a subscription when they only wanted to buy once. Product questions played a role too, as customers sometimes needed clarification about the differences between patches, availability, or what they were actually ordering.

But Acentecom faced another opportunity beyond abandoned carts. Customers who had already purchased one product could be interested in another, but they didn't always know which option suited their needs or how to buy it. A static product recommendation on a website can display an offer. It can't ask a customer what they're looking for, understand their concerns, or guide them through a purchase.

This created two opportunities for Acentecom: helping customers complete purchases they had already started and making relevant product recommendations after the first sale.

The Solution: AI-Powered Engagement Before and After Purchase

Acentecom uses Outcraft's AI voice agent, Bridget, alongside automated SMS and email outreach to engage customers throughout their buying journey.

• Recovering abandoned checkouts: When a shopper abandons checkout, Outcraft follows up to help them return and complete their order. During live conversations, Bridget can understand what prevented the purchase, explain available options, answer questions, and provide a fresh checkout link. If a customer wants a one-time purchase rather than a subscription, Bridget can help them find the appropriate option, and can stay on the phone while they navigate checkout.

• Creating post-purchase sales opportunities: Outcraft also reaches customers after their first purchase. Rather than suggesting another product without context, Bridget can ask customers about their interests and recommend relevant products from Acentecom's range. When a customer wants to proceed, Bridget can send a purchase link and help them navigate the available options. Sometimes the conversation starts the other way around, with a shopper returning a missed call to ask a product question before buying.

This allows Acentecom to use conversational engagement for both cart recovery and post-purchase selling.

What This Looks Like in Real Customer Conversations

When a gift card and subscription option blocked checkout: A customer wanted to purchase a one-month supply but ran into problems because her gift card couldn't cover the subscription checkout. She didn't want a recurring order; she wanted to buy the product once. Bridget helped her find a one-time purchase option and offered a 20% discount. When the checkout link didn't arrive by text, Bridget sent it again by email and stayed on the line while the customer completed her purchase. The conversation resulted in a $37.20 recovered order.

When a customer had been trying to buy for weeks: One Acentecom customer had already purchased from the brand but wanted a specific energy patch without adding sleep patches to her order. She had been trying to figure out how to purchase the product for weeks. When she spoke with Bridget, the AI agent identified the energy-focused patches she was looking for and provided a direct purchase link. The interaction was followed by a $69.30 add-on sale, and the customer expressed appreciation for being able to speak with someone about the issue.

When a payment decline put an additional purchase at risk: Another customer was interested in purchasing additional patches, but her bank declined the transaction. She was also concerned about losing an available bundle discount. Bridget helped her navigate the store and locate a one-time three-month supply instead of a subscription. An additional $194.85 sale was recorded during the interaction.

The Results: More Value From Existing Customer Demand

In the measured post-ramp-up period, Outcraft campaigns generated approximately $70,000 in monthly attributed revenue, equivalent to 9.9 times Acentecom's current monthly subscription cost. Reported campaign performance included a 34% AI call pickup rate and a 12% recovery conversion rate. The 9.9x figure compares attributed campaign revenue with subscription cost and is not a net-profit ROI calculation.

During the reporting period from July 10 to October 15, Outcraft recorded approximately $129,900 in attributed sales for Acentecom across abandoned checkout recovery and post-purchase offers.

These results came through a combination of automated outreach channels, including calls, SMS, and email. Importantly, not every attributed sale involved a completed AI phone conversation. The broader recovery campaigns contributed most of the recorded conversions, while the individual calls demonstrate how direct conversations can help resolve customer questions and support additional purchases.

"When you're running multiple ecommerce brands, every dollar you spend on acquiring customers matters. We wanted to get more revenue from the traffic we already had, without adding more work for our team. Outcraft helped us do exactly that. Seeing nearly 10x the monthly subscription cost in campaign revenue shows the potential of AI when it's applied to the right part of the business."

— Uzi Dan Pagirsky, Co-Founder & CEO at Acentecom

The Bottom Line

Acentecom's experience shows that revenue opportunities don't disappear when someone abandons checkout, and they don't end when someone makes their first purchase. Customers may need help with payment options, reassurance about subscriptions, or guidance finding another product.

By combining automated outreach with AI-powered conversations, Outcraft helps Acentecom support customers across those moments and generate more value from existing demand.

The opportunity for ecommerce brands isn't always more traffic. Sometimes it's doing more with the customers you've already attracted.