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Rated 4.8 out of 5 on G2

Win Back Past Customers Through a Meaningful Conversation

Outcraft reaches out to shoppers who stopped buying from you, wants to know what’s stopping them, and gives them a reason to come back.

Outcraft AI lives in every channel

  • Voice
  • iMessage
  • WhatsApp
  • SMS
  • Email

Millions of conversations. Millions in revenue.

13M+AI calls completed
100+Brands trust Outcraft
$74M+Revenue recovered
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Pulsetto logo
Taima Titanium logo
Omnisend logo
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THE PROBLEM

Ecommerce Stores Struggle with Lapsed Shoppers – Outcraft Brings them Back

Almost all Ecommerce Brands use email clients to send out “We Miss You” or “Our Products are on Discount” mail. But previous shoppers don’t leave over price.

Instead, they might forget to reorder, the product might get discontinued, or there might just be an issue with the last delivery.

They need a personalized conversation, not an automated email or a “Thank You Discount.” Outcraft does that for you.

Who Gets the Call from Outcraft?

You Dictate the Segment. Outcraft AI Works with your Purchase Records

  • Overdue Reorders

    Outcraft calls shoppers who should’ve bought from you by now, but haven’t.

  • One-Time Buyers

    Shoppers who bought only once and never again.

  • Unhappy Shoppers

    Shoppers who weren’t entirely happy with the product.

  • High Spenders

    Shoppers who spend heavily and are worth the call.

WHY OUTCRAFT GOES FOR A “PERSONALIZED” APPROACH?

A Well-Timed Conversation Solves a Thousand Problems for Shoppers

Shoppers who left your brand for a new one don’t care about discounts. They have their reasons for the switch. Outcraft reaches out and asks, “Why?” This eliminates guesswork and gives you proper insight and valuable data to act on.

Personalized calls can fix delivery problems and apologize to the shoppers for inconveniences. A sequenced email can’t. Simple acknowledgment of an unfortunate event can melt hearts and win back your past customer.

A call or a message tailored to a specific shopper’s preferences can reach them better than a generic “Thank You” email which they won’t even open.

LET'S COMPARE

Phone Call vs. Win-Back Email vs. Retargeting Ads

Feature
Finds out why they left
Reaches people who stopped engaging with you
Makes shopping experience better
Default move
Costs money per attempt
Shoppers tell you why they left
Outcraft call
Asks
Yes
Yes
Answers the reason
Per conversation
Every call
Win-back email
No
No
No
Sends a discount
Almost nothing
No
Retargeting ads
No
Only if they’re still browsing
No
Shows the product again
Per impression
No

Finds out why they left

Outcraft callAsks
Win-back emailNo
Retargeting adsNo

Reaches people who stopped engaging with you

Outcraft callYes
Win-back emailNo
Retargeting adsOnly if they’re still browsing

Makes shopping experience better

Outcraft callYes
Win-back emailNo
Retargeting adsNo

Default move

Outcraft callAnswers the reason
Win-back emailSends a discount
Retargeting adsShows the product again

Costs money per attempt

Outcraft callPer conversation
Win-back emailAlmost nothing
Retargeting adsPer impression

Shoppers tell you why they left

Outcraft callEvery call
Win-back emailNo
Retargeting adsNo

Email flow and ads budget are still viable. Outcraft only targets people these mediums can’t reach.

EXPLAINING OUR PROCESS

How a Quiet Shopper Orders from Your Store Again?

  1. 01

    You Define a “Lost” Shopper

    You decide who counts as a “Lost” shopper.

  2. 02

    Outcraft Reaches Out

    Outcraft reaches out to the shopper inside the hours you set and at your frequency on voice, iMessage, WhatsApp, email, or text.

  3. 03

    Open Questions are Asked

    Outcraft asks the shopper open questions and waits for the answer.

  4. 04

    Every Reason Gets an Answer

    The shopper may run out, they might drift, forgot to order, there was an issue, or they might switch brands... each reason gets a different response from Outcraft.

  5. 05

    Checkout Link is Sent

    When the customer is happy with the response, Outcraft sends the checkout link on call.

BEFORE YOU ASK

Questions Ecommerce Brands Ask Us

Still have questions?Book a call with us →
01

Isn’t it Illegal to Reach Out to Past Customers?

Ecommerce brands will set who to reach out to and how often. If someone doesn’t want to be contacted, opt-outs will be honored for calls, texts, iMessages, WhatsApp messages, etc.

We understand the rules of contact differ from one market to another. We’ll go through your market rules with you.

02

What If My Customers are Annoyed?

The AI agent immediately settles with a “No.” Outcraft ends the call politely and honors the answer across all the channels.

03

How Far Should I Go with Outcraft?

Keeping the parameter inside a year would be an ideal choice to begin with.

Let’s say, one shopper bought nine months’ worth of consumables. He’s still a better candidate to approach at month 11 than a person who bought a mattress two years ago.

04

What If The Shopper Has Already Bought from Someone Else?

Learning this much from an Outcraft call is a valuable insight on its own. Now you know who not to target with retargeting ads.

Also, shoppers like these usually switch on a price. More often than not, they’ll buy from you again if you offer a better deal.

Every Lapsed Shopper Deserves a Conversation

Bring a list of shoppers who stopped buying. We’ll show you what a conversation brings back.