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Edvinas Rakickas

Showing posts by Edvinas Rakickas.

Edvinas Rakickas

Edvinas Rakickas

Co-Founder and CRO of Outcraft

Edvinas Rakickas is the Co-Founder and CRO of Outcraft, the AI sales agent for ecommerce brands. He co-founded the company at the end of 2025 with Will Nauseda and Rytis Dereskevicius and runs its revenue side.

About Edvinas

Before founding Outcraft, Edvinas founded Nextus AI, a marketing company that helped over 50 businesses build consistent sales pipelines, collectively generating hundreds of millions of dollars in sales opportunities. Earlier in his career, he launched e-commerce products and built data analytics teams across different industries.

Articles by Edvinas

ROAS Doesn't End at Checkout: How to Get More Revenue From Your Ad Spend

ROAS Doesn't End at Checkout: How to Get More Revenue From Your Ad Spend

Platform ROAS stops counting at the click, but the value of paid traffic is decided after it. Two places where brands quietly lose revenue they have a…

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